Red Bull 11 TUSH is a street football tournament created to celebrate local football culture, creativity, and community-driven competition. Unlike classic tournament formats, 11 TUSH focuses on informal street football values — freedom of play, improvisation, and strong connection with local communities.
The project was fully conceptualized and developed in Azerbaijan, with the event format, visual identity, and on-ground experience created specifically for the local audience. From the initial idea to final execution, the tournament reflected Red Bull’s philosophy of empowering youth culture through sport while adapting it to regional context.
The event brought together amateur football players, street football enthusiasts, and spectators, transforming football into a cultural gathering rather than a traditional competition. Matches were accompanied by music, lifestyle elements, and brand-driven activations, creating an atmosphere that extended beyond the pitch.
MVP Sports & Events was responsible for the full organization of Red Bull 11 TUSH, including concept development, event planning, operational management, and on-site execution. The project stands as an example of how global brands can successfully collaborate with local teams to create authentic, culturally relevant sports experiences.